Job Description
Job DescriptionData and Analytics Specialist II
Hybrid - 2 days in office
6 months
W2 Only
USC/GC
Core Duties and Responsibilities
• Data management and development of business intelligence reporting
o Ability to absorb and logically structure information into analytical deliverables with established frameworks and tools
o Gather requirements, design, and create reports to automate manual processes
o Maintain the translation table for media to determine whether we have contacted or engaged with an individual
o Review publisher data that has been loaded monthly, and maintain publisher status documentation
• Leveraging Adobe Analytics to deliver actionable and comprehensive insights
o Measure the impact of paid media on the website and present key findings
o Prepare monthly report on account registrations by the Adobe CID for PHM, and provide recommendations to improve account registrations
• Optimize digital paid media across display, email, paid search, and social
o Extracting paid media data from a variety of sources, manipulating, and analyzing using quantitative and visualization tools
o Responsible for populating omnichannel marketing report that provides holistic view on brands performance
o Review the Media QBR to validate numbers are accurate, and point out discrepancies in insights
Experience:
• 3+ years in a business intelligence role
• Candidate with prior work experience in digital analytics role is strongly referred
o Consulting, analytics, or digital agency background
• Experience using industry-standard business intelligence tools to formulate metrics, create data quality management assessments and tools to perform ad hoc data inquiries
• High-level attention to detail
Skills/Knowledge/Experience
• Preference for candidate with prior work experience in a digital marketing analytics
• Experience with the Adobe Marketing Suite or Google Analytics
• Expertise with SQL (Snowflake preferred)
• Expertise with Business Intelligence tools: Power BI, Tableau, or Qliksense
• Knowledge of and proficiency with digital marketing channels outside of website (i.e. social, search, paid media)
• Biotech/pharma experience helpful
• Strong analytical and quantitative skillset
#TB_IT
#ZRCompany DescriptionFounded in 2002 by three former Monster.com executives; TalentBurst is an award-winning full-service Staffing Firm working directly with Fortune 500 companies in the US and Canada. We specialize in Contract and Contract to Permanent roles across many industries and have direct/contractual relationships with all our clients. Please visit our website www.talentburst.com or come meet us at our offices in Natick, MA, Miami, FL, Christiansburg, VA, Vineland, NJ, Houston, TX & downtown San Francisco, CA
Company Description
Founded in 2002 by three former Monster.com executives; TalentBurst is an award-winning full-service Staffing Firm working directly with Fortune 500 companies in the US and Canada. We specialize in Contract and Contract to Permanent roles across many industries and have direct/contractual relationships with all our clients. Please visit our website www.talentburst.com or come meet us at our offices in Natick, MA, Miami, FL, Christiansburg, VA, Vineland, NJ, Houston, TX & downtown San Francisco, CA