Job Description
Job Description
We are seeking a data-driven, analytical, and innovative Database Marketing Analyst to join our growing marketing and analytics team. This high-impact role will be responsible for generating actionable insights through analysis of customer data, maintaining data integrity, and supporting marketing optimization efforts. You’ll play a key part in bridging the gap between data and marketing to deliver measurable results.
This position blends data analysis with campaign strategy and execution, offering an exciting opportunity for someone passionate about uncovering customer insights and driving marketing performance.
Key Responsibility Areas
Marketing and Analytics
- Write advanced SQL queries to extract customer data, campaign metrics, and behavioral trends.
- Analyze customer databases to evaluate campaign effectiveness and customer behavior.
- Develop dashboards and reports using SQL and visualization tools (e.g. Excel, PowerBI).
- Support the execution of direct mail campaigns, including audience selection, list management, and performance analysis.
- Validate and import list hygiene and circulation files sourced from marketing partners to our in-house database. Perform complex data extraction, segmentation, and reporting to support marketing initiatives.
- Design and analyze marketing and website A/B tests to measure campaign effectiveness, identify performance drivers, and inform strategic improvements.
- Collaborate with internal stakeholders to develop data-driven marketing strategies that improve campaign ROI and drive sales.
- Build and maintain efficient processes for recurring and ad hoc data pulls to support campaign execution.
- Track campaign performance, analyze results, and develop actionable insights for continuous improvement.
- Work with Data Warehouse and IT teams to source and validate new data inputs, resolve database issues, and ensure data integrity.
- Develop and present advanced analytics related to customer segmentation, performance, and campaign effectiveness to leadership.
- Contribute to the development of circulation and revenue forecasts.
- Maintain and update marketing databases to ensure accuracy and usability for ongoing initiatives.
- Create documentation and procedures for interacting with internal systems and managing campaign workflows.
- Participate in training and mentoring efforts to strengthen analytical capabilities within the marketing team.
Required Experience, Skills, and Education
- 3-5 years of experience in database marketing,
- 3-5 years of experience with SQL and relational databases. Experience managing large data sets and using data analysis tools to inform marketing strategy. Excellent problem-solving skills and an ability to translate data into actionable insights.
- Strong organizational skills with attention to detail. Effective communication skills for cross-functional collaboration and stakeholder presentations.
- Proficiency with Microsoft Office Suite, particularly Excel (e.g. pivot tables, advanced formulas, Power Query).
- Familiarity with data visualization tools (e.g., Excel, PowerBI, Tableau) a plus.
- Bachelor’s degree in marketing, Business, Digital Commerce, Statistics, or a related field.