Job Description
Job Description
Marketing Manager
Reports To | Supervisor
Director of Marketing
Summary of Job Function
At LGA, our primary focus is on our people. The Marketing Manager supports LGA's growth strategy by managing day-to-day marketing operations, supervising staff, and ensuring that campaigns and communications align with firm goals and brand standards. The Manager translates strategic direction from leadership into clear, executable plans. This role combines hands-on project oversight with mentoring and quality review responsibilities to strengthen the team's performance, consistency, and professional development. This role is part of the Professional Support Team.
Essential Job Duties:
- Strategic Execution:
- Translate firm and service-line priorities into actionable marketing plans and timelines.
- Maintains and manages the content and thought leadership calendar.
- Works closely with Firm Leaders to create and execute marketing strategy and initiatives for growth of niche practice areas.
- Leads content strategy across newsletters, videos, and campaigns.
- Proactively presents marketing ideas for marketing programs, strategies, and budgets that will position the firm for growth.
- Manages strategic projects such as DEIB initiatives and sponsorships.
- Monitors and reports performance metrics to the Director.
- Own certain Go to Market plans and their executions.
- Content Development:
- Review and approve firm-wide marketing materials, collateral, and digital content for consistency and quality.
- Work closely with the Graphic Design Specialist to maintain brand integrity across all platforms.
- Partner with subject matter experts to develop and refine thought leadership content.
- Serve as a gatekeeper for messaging tone, language, and professional standards across the department.
- Writes and edits press releases and sales materials.
- Coordinates content with Service Line Leaders (e.g., business advisory services, tax, audit).
- Oversees timely distribution of newsletters and social media campaigns.
- Event Management:
- Oversee the execution of webinars, client events, and sponsorship activities.
- Manage timelines, budgets, materials, and staffing to ensure professional presentation.
- Collaborate with leadership to assess ROI and plan future engagement opportunities.
- Project Management and Systems:
- Owns proposal standardization and execution across all service lines.
- Assists with improving internal marketing processes.
- Ensures brand consistency by establishing and maintaining standards throughout all brand touch points.
- Utilizes HubSpot for CRM, automation, and campaign tracking.
- Provides support for WordPress site updates.
- Leadership and Team Management
- Supervise and mentor the Marketing Coordinator, Specialist, and interns to ensure high-quality output and professional growth.
- Review, edit, and approve marketing materials, social content, and campaign deliverables prepared by junior staff for brand, tone, and accuracy.
- Delegate tasks strategically to balance workloads and optimize team strengths.
- Conduct regular one-on-one check-ins and provide timely feedback and coaching.
- Partner with the Director of Marketing on resource planning, recruiting, and onboarding of new team members.
- Identify process gaps, propose system improvements, and lead implementation to increase team efficiency and data integrity.
- Researches new industry niches and service areas.
- Assists the team with projects that need finalization and shepherding to completion and helps build on a marketing operations foundation and bring it forward.
- Support the Director of Marketing on budgeting, vendor management, and strategic partnerships.
- Prepares and responds to applications for awards and recognitions relevant to the firm's business
- Manages vendor relationships as needed.
- Support ad hoc projects, administrative tasks, and team/firm initiatives as needed.
Education and Experience:
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field
- 6-9 years experience in a related field
Required Qualifications:
- Advanced proficiency in Microsoft Office Suite (Word, Excel, Outlook, etc.).
- Proficiency or advanced proficiency in HubSpot or related marketing automation.
- Experience with the CCH Suite of Products (ProSystem fx Tax, Engagement, Document, Portal) is a plus.
- Ability to review and troubleshoot marketing software and system issues and guide junior professionals in usage.
- Strategic thinker with advanced proficiency in interpersonal, written, and verbal communication skills.
- Comfortable working in a technology-driven, paperless environment.
- Experience with Google Ads, SEM, SEO, and AI, is a plus.
- Strong project management and organizational skills, detail oriented, and deadline driven while managing multiple deadlines.
- Ability to work with a sense of urgency and be flexible in tasks and time while managing your workload with adjustments to your schedule especially during peak workload times.
- Demonstrated skill in reviewing work prepared by junior team members, identifying developmental opportunities, and ensuring compliance.
- Ability to mentor and train junior team members, providing constructive feedback.
- Proven record of working independently, as a self-starter, with minimal supervision and collaborate in a team environment to effectively drive Firm goals.
- Able to "lead" a group of professionals.
- Is passionate about marketing, communications, and branding, and tuned into the ever-changing trends and best practices in this arena
- Prior marketing experience required; experience in public accounting a plus!
- Acts as a culture carrier, ensuring alignment with the firm's vision and values.
- Respect for compliance and confidentiality.
The compensation range for this position is $100,000 - $130,000 annually. Actual pay will depend on various factors, including the scope and responsibilities of the role, the candidate's qualifications, skills, experience, and relevant certifications.
Work Environment and Special Physical Demands:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. A reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
- This job is performed in an office setting, indoors, and at times travel to one of the other firm locations is required.
- Dexterity of hands and fingers to operate a computer keyboard, mouse, and other machines.
- While performing the duties of this Job, the employee is regularly required to stand and walk.
- Talk or hear.
- Prolonged periods of sitting at a desk and working on a computer.
- Must be able to lift up to 15 pounds at times.
- Overtime may be required to meet project deadlines and support the team during traditional peak seasons.
LGA is committed to providing an equal opportunity and reasonable accommodation for people with disabilities. If you require a reasonable accommodation to complete an application, interview, or otherwise participate in the recruiting process, please email us at careers@lga.cpa.
Service Line: Internal, Professional Support Team
Function: Administrative
FLSA Status: Exempt
Location: Woburn, MA or hybrid
Employment Type: Experienced
Degree Required: Yes
Direct Reports/Supervisory Responsibility: Yes
Travel: Occasionally between LGA offices