Job Description
Job Description
Since the1950s, The Procopio Companies (TPC) has grown through four generations of family leadership and a deep commitment to place-making. We develop, build, and manage exceptional residential and mixed-use communities across high-growth markets throughout Southern New England and beyond.
We are vertically integrated; our core business lines include:
- Construction: Preconstruction, estimating, and construction management.
- Asset Management, Development & Investment: Ground-up multifamily, light retail, hospitality, and value-add repositioning.
- Property Management (Bria):Operating, leasing, and resident experience, creating spaces people are proud to call home.
Our core values shape how we act, partner, and lead:
- We do hard things.
- We take ownership.
- We value relationships.
- We grow or die.
Role Overview
The Senior Marketing Manager leads all corporate and property-level marketing efforts, overseeing brand strategy, digital marketing, content creation, leasing/sales marketing, and campaign execution across the company’s real estate portfolio. This role ensures cohesive branding, drives demand for active properties, and supports corporate initiatives, including investor, development, and recruitment marketing.
Key Responsibilities
- Lead the development and execution of the company’s overall brand strategy.
- Oversee corporate website content, digital presence, PR, newsletters, and communications.
- Manage brand assets, messaging, and visual identity across departments.
- Support executive communications, corporate announcements, and special initiatives.
- Build and execute marketing strategies for lease-up and stabilized properties.
- Develop property brand identities, brochures, websites, signage, floorplan materials, and digital campaigns.
- Partner with leasing teams to drive traffic, leads, and conversions.
- Monitor campaign performance and optimize based on analytics.
- Oversee paid media, SEO/SEM, social media, content strategy, and reputation management.
- Analyze performance dashboards (web traffic, lead sources, conversions).
- Manage marketing platforms including CRM, property marketing tools, Yardi-related marketing and analytics, and other digital systems.
- Manage marketing calendar, budgets, timelines, and campaign execution.
- Oversee external vendors: creative agencies, photographers, designers, signage partners, etc.
- Support events, sponsorships, and corporate/community partnerships.
- Partner with Development, Construction, Property Management, and People & Culture to align marketing with business needs.
- Support internal marketing for recruitment, culture, employee engagement, and brand storytelling.
Qualifications & Skills
- 5–8 years of marketing experience; real estate or multifamily experience highly preferred.
- Strong project management, creative direction, and digital marketing skills.
- Experience managing campaigns, creative assets, and multi-channel strategies.
- Proficiency with marketing tools including CRM systems, analytics platforms, Yardi marketing modules, and social media management tools.
- Exceptional writing, communication, branding, and organizational skills.
- Ability to work in a fast-paced environment and manage multiple priorities independently.
Why Join Us / What We Offer
• Comprehensive benefits: medical, vision, life insurance.
• Paid time off, holidays, and vacation.
• 401(k) with company match, plus tuition reimbursement.
• Opportunity for professional advancement and exposure across functions.
• Participation in project-level investment / equity opportunities.
• A culture grounded in craftsmanship, accountability, relationships, and innovation.
Equal Employment Opportunity Statement
The Procopio Companies is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Employment decisions are made based on qualifications, merit, and business needs. We do not discriminate based on race, color, religion, sex, national origin, age, disability, genetic information, veteran status, or any other protected status under applicable laws.