Marketing Manager- Lead Generation, SEO and Brand

Job Description

Job Description

Marketing Manager – Lead Generation, SEO & Brand

Overview

We are seeking a hands-on Marketing Manager who will own day-to-day activities to generate client and candidate leads through search engine optimization, website optimization, email campaigns, and overall branding. This role is ideal for someone who is results-driven, detail-oriented, and eager to grow with the company. You'll work closely with sales, talent acquisition, and product/marketing teammates to drive measurable pipeline and strengthen our market presence.

About the Role

• Full-time, hybrid (4 days on site one specified day remote - NON-NEGOTIABLE)
• Reports to: CEO
• Location: Windham, NH

Key Responsibilities

• Lead Generation & SEO
  • Develop and execute on-page and off-page SEO strategies to improve organic visibility for target keywords (client/company search and candidate search).
  • Conduct keyword research, content gap analyses, and competitive analyses to identify opportunities.
  • Optimize website architecture, meta tags, headings, internal linking, schema markup, and page speed (Core Web Vitals) for better rankings and conversions.
  • Create and optimize landing pages, forms, and calls-to-action (CTAs) to maximize lead capture.
  • Monitor and report on SEO performance (rankings, traffic, conversions) and adjust tactics accordingly.
  • Collaborate with content creators to produce SEO-friendly blog posts, guides, and resource pages.
• Website Optimization & Conversion
  • Audit and optimize user journeys from landing pages to conversions
  • A/B test headlines, CTAs, page layouts, forms, and imagery to improve conversion rates.
  • Ensure website accessibility, mobile optimization, and tracking (Google Tag Manager, GA4).
• Email Campaigns & Nurturing
  • Plan, create, and send targeted email campaigns (lead nurture, candidate nurturing, newsletters) using marketing automation tools.
  • Segment audiences (clients, candidates, industries, stages in funnel) and personalize messaging.
  • Build automated nurture flows and cart/lead scoring logic to move prospects through the funnel.
  • Monitor deliverability, engagement metrics, and performance; optimize subject lines, content, and sending cadence.
• Branding & Demand Generation
  • Maintain and evolve brand voice, messaging, and visuals across all channels (website, email, social, content, conferences).
  • Collaborate with design/creative to produce compelling assets (graphics, videos, infographics) that support campaigns.
  • Manage content calendar and ensure consistency in tone, style, and value proposition.
  • Support events, webinars, and thought leadership initiatives as needed.
• Analytics, Reporting & Growth
  • Define and track key performance indicators (KPIs): leads generated, MQLs, SQLs, conversion rates, email performance, and website metrics.
  • Prepare regular performance reports for leadership with insights and recommendations.
  • Identify growth opportunities and outline experiments prioritizing impact and feasibility.
  • Maintain and organize marketing tech stack (CRM, marketing automation, analytics, CMS, SEO tools).
• Collaboration & Operations
  • Work closely with Sales, Talent Acquisition teams to align messaging and campaigns with business goals.
  • Manage project timelines, budgets, and vendor relationships (if applicable).
  • Stay current with industry trends, SEO best practices, email deliverability, and branding innovations.

Qualifications

Required

• 2–4 years of hands-on marketing experience with a focus on SEO, website optimization, and email campaigns.
• Demonstrated success in generating leads and improving conversions through digital marketing tactics.
• Proficiency with:

• SEO tools, Website CMS (WordPress) and basic HTML/CSS understanding.
• Google Ads (optional), and email marketing
• Basic graphic design experience to produce company collateral that is engaging and in-line with brand standards.
• Marketing automation and CRM integration (e.g., Bullhorn)
• Strong analytical skills with the ability to translate data into actionable improvements.
• Excellent written and verbal communication; ability to simplify complex concepts for non-marketing stakeholders.
• Detail-oriented, organized, and capable of managing multiple projects simultaneously.

Desired

• Experience in a recruitment, staffing, or professional services context.
• Familiarity with branding guidelines and visual storytelling.
• Growth-oriented mindset with a track record of testing and learning.

Ideal Candidate Profile

• A hands-on doer who enjoys optimizing the web funnel and crafting compelling email experiences.
• Curious, proactive, and comfortable wearing multiple hats (SEO, UX, email, branding).
• Customer-centric mindset with a passion for helping both clients and candidates find value.
• Collaborative team player who thrives in a fast-paced, growth-focused environment.

Compensation & Perks

• Competitive salary commensurate with experience.
• Bonus/commission eligibility based on lead quality and conversion milestones.
• Health benefits, retirement plan, and professional development opportunities.
• Opportunity to grow into a leadership position as the company scales.

How to Apply

Please submit:

• Resume highlighting relevant SEO, website optimization, and email marketing experience.
• A short portfolio or summary of 2–3 campaigns you've driven (including metrics like traffic, leads, or conversions).