Job Description
Job Description
Title: Social Media Specialist
ABOUT US
For more than 40 years, Brahmin has been designing luxury handbags that spark confidence in the people who carry them. Our croc-embossed Melbourne leather has been our signature since our start in 1982 and is well-loved for its one-of-a-kind texture. It all starts with a design. Each product is thoughtfully engineered for fashion and functionality. Then we hit the road to source the finest materials from around the globe. Be a part of our Marketing team as a Social Media Specialist to bring this legacy to life!
ABOUT THE TEAM
Love fashion, handbags and pop culture. Then this is the role for you! Our Marketing team is a dynamic group of handbag afficionados whose #1 goal is to make Brahmin a household name. The Marketing team works closely together and collaborates across the Brahmin organization to create buzz and energy for the Brand and showcase our amazing must-have-style!
The Social Media Specialist will amplify the brand voice and identity on Brahmin-owned social media channels, as well as the execution of brand content development. They’ll work with the Brand Marketing Manager, and cross functionally with Marketing, eCommerce, Creative and beyond on seasonal product/campaign launches, content curation, and content strategy. This position is considered hybrid and requires in-office time located at our Corporate Headquarters in Fairhaven, MA.
YOUR IMPACT
You’ll be our go-to expert on platform-native tools, in-app features, and social media best practices. From Reels to TikTok, Shops to Stories you understand how each channel works, what content performs best on each, and how to optimize for performance throughout the customer journey.
You’ll also own reporting, turning metrics into meaningful insights that drive decision-making and growth.
This role is ideal for someone who’s equal parts digital native, strategic thinker, and results-driven creator. You thrive in a fast-paced, collaborative environment and can balance creative content with data-led optimization.
WHAT YOU’LL OWN
- Manage Brahmin’s social channels day-to-day—focusing on in-app tools and native features to drive organic growth, commerce, and engagement. A big focus will be on growth strategies, platform usage and new platform engagement
- Lead reporting and performance analysis across platforms; deliver actionable insights and recommendations to inform future strategies
- Develop brand appropriate social-first content plans that drive traffic, engagement, and conversion on Brahmin.com
- Lead community management and customer engagement across platforms, escalating issues in partnership with Customer Service
- Oversee the social rollout of seasonal campaigns, new product drops, and brand storytelling moments
- Create and manage SEO-optimized blog content to support brand storytelling and web traffic goals
- Drive social commerce initiatives, including daily operations of Meta Shops and exploration of new platform opportunities
- Conduct regular trend and cultural research to keep content fresh, timely, and relevant
WHAT WE’RE LOOKING FOR
- Bachelor’s degree in marketing, PR, Communication or related field with 3-5 years of experience
- Expertise with the existing and emerging social media platforms (meta, TikTok, Snapchat, YouTube, LinkedIn, etc.) as well as meta-Shops
- Expert knowledge of social media metrics; able to analyze and interpret performance results and take action to increase effectiveness of social media campaigns
- Experience working in Google Analytics (GA4)
- Proficient Microsoft Office Suite
- Experience creating engaging and convincing digital and social content to elevate the brand and grow engaged social audiences
- Editorial mindset that seeks to understand what audiences consume and how to create it
- Consumer goods experience required and Luxury Retail experience
- Pop culture, fashion and trend obsessed!
The job description describes the general nature and level of work being performed by people assigned to this job and is not intended to be an exhaustive list of all responsibilities, duties, and skills required. This job description represents the physical activities, demands and working conditions an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential job duties and responsibilities without posing undue hardship.
Brahmin Leather Works LLC is an Equal Opportunity Employer. All persons shall have the opportunity to be considered for employment without regard to their actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, related medical conditions and lactation), gender identity or expression, sexual orientation, marital status, military service and veteran status, disability, protected medical condition as defined by applicable state or local law, genetic information or any other characteristic protected by applicable federal, state or local laws and ordinances. We strongly encourage qualified candidates of all different backgrounds to apply.